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Effective Data Storytelling

presented by analytics hero

Data Storytelling Courses

Learn the whole process, or just the part you need

Want to improve your data storytelling skills at your pace?

These on-demand courses are built on the frameworks and techniques from Effective Data Storytelling. Choose the one that matches your learning goals and become a stronger data storyteller.Taught by Brent Dykes, drawing on 10 years of virtual and in-person data storytelling workshops with teams around the world.

One process, from insight to action

Every data story passes through the same three stages. First, you set the direction, then you construct the story, and then finally you share it with your audience. While the Masterclass spans this entire process, each intensive focuses on a single layer of the story construction phase. This gives you the option to cover the entire journey or concentrate on a specific aspect.

Choose a course
Data storytelling process: story direction, story construction and story activation

MOST COMPREHENSIVE

Effective Data Storytelling Masterclass

The complete data storytelling process, start to finish.

Best for: Anyone who wants to master every stage: finding the right insights, structuring the narrative, designing the visuals, and delivering with confidence.

What’s included:

  • 6 sections, covering data, narrative, visuals, delivery, and application
  • 65+ video lessons, 12 hours of instruction
  • 5 industry case studies, from retail to education
  • 20+ reference sheets and templates
  • Certificate of completion, plus access to future updates
  • Everything covered in the intensive courses
$1,497. Payment plans available.
Enroll to masterclass
Banner of Data Storytelling Masterclass

What people are saying

The narrative and storyboarding sections were exceptionally valuable. They gave me practical tools to structure insights in a way that truly resonates with different audiences.
Sara S
Data Architect
The videos were clear and practical, the exercises helped me apply concepts immediately, and the ready-to-use templates are something I can bring directly into my own presentations and Power BI projects.
Katharina C.
Analytics Consultant
Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet.
Thomas H Davenport
Financial Analyst

FOCUSED ON NARRATIVE ELEMENTS

Narrative Intensive for Data Storytelling

Build structured data stories that guide understanding and engage audiences.

Best for: Anyone whose numbers and visuals are solid but whose insights struggle to land and drive change.

What’s included:

  • Learn the Data Storytelling Arc, from setting and hook through solution and next steps
  • Gain insights into various narrative techniques: storyboarding, humanizing your data, word choice, tension, anecdotes, and how to leverage AI to build and review stories
  • 15 video lessons, 3+ hours of instruction
  • 6 hands-on activities, including a full data story audit
  • 6 reference sheets and templates, including the AI Data Storytelling Arc primer for your AI tool of choice
  • Certificate of completion, plus access to future updates
$497
View Narrative Intensive Course
Banner of Narrative in Data Stories Course
Banner of Visuals in Data Stories Course

FOCUSED ON VISUAL ELEMENTS

Visuals Intensive for Data Storytelling

Build data scenes that make your key points impossible to miss.

Best for: Anyone whose analysis is solid but whose charts leave the audience overwhelmed or unsure what to look at.

What’s included:

  • Learn the five elements of a data scene: headline, data/chart, graphical cues, annotations, and canvas
  • Gain insights into various visual techniques: chart selection, visual hierarchy, color strategy, decluttering, and how to use AI to build and review your data scenes
  • 15 video lessons, 3+ hours of instruction
  • 5 hands-on activities, including a full visual makeover
  • 4 reference sheets and templates, including Data Storyteller’s Visual Playbook guide (covers 10 common charts) and AI data scene primer for your AI tool of choice
  • Certificate of completion, plus access to future updates
$497
View VISUALS Intensive Course

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Questions?

Simple answers.

How do the intensives relate to the Masterclass?

Each intensive is one section of the Masterclass, built out as a focused standalone course. The intensives exist for people who want one skill without the full program. If you already have access to the Masterclass, you already have everything in the intensives, so there is nothing new to buy.

Can I upgrade to the Masterclass later?

Yes. I’ll credit what you paid for your intensive toward the Masterclass, so you never pay twice for the same material.

How long do I have access?

There is no expiration date on your enrollment. You keep access for as long as the course is offered, and every update I make along the way is included at no extra cost. If I ever retire the course, enrolled students will receive advance notice to download the course materials.

Do you offer group pricing?

Get in touch if you’re interested in group pricing or custom licensing for internal training programs. I’d be happy to tailor a package to meet your team’s specific needs.

Start turning your numbers into stories people act on

Pick the course that matches where you are and begin your journey today.

Brent Dykes portrait photo

Brent Dykes